Zack Gibson
Graphic Designer
© 2024 Zack Gibson
Adding the heat of music competition back into billboard with a bold and energetic identity redesign.
Packaging and identity redesign for Crest—a leader in oral hygiene products. The redesign focuses on creating a version of crest that considers the home and camouflages into its habitat by borrowing visual motifs of a pristine bathroom environment.
A font inspired by hand craft. Calligraphic pens and the Chisel are two of the visual influences of Artifex. These influences of the hand combined with the bold weight gives the font a confident, yet warm human expression.
An identity redesign for Nikon—the leading manufacturer of precision optical technology. The primary objective was to encapsulate the brand’s attributes of stability and precision while incorporating the idea of light and optics.
Packaging and identity redesign for White Gold—a family-owned honey business, whose artisanal practice offers a taste of Canadian red clover fields.
A slow-paced and dramatic product reveal for boxes of dry pasta.