Nikon

Identity

A redesign of Nikon's identity system with the primary objective of encapsulating the brand’s attributes of stability and precision while infusing the idea of light and optics.

Process

Extensive exploration and creation of shape and form in regards to logo development and fleshing out a complete identity system starting with the logo at its center.

Recognitions

ArtCenter Gallery

Logo

The logotype is made up of strong verticals and angular forms, evoking a sense of mechanical precision. When used as a graphic element and in animation, the Nikon logo can extend by widening the “O” in a way that is reminiscent of a telescopic camera extending.

Applications

Environmental

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