Graphic Designer
© 2024 Zack Gibson
An identity redesign of Billboard that focuses on reflecting their reputation as a leader in charting music popularity while conveying the heat of competition in the music industry.
This project is currently in the process of being developed.
The Billboard logo was created on grid derived from a bar of sheet music that dictate the proportions of the form by aligning the counters to a playable music note. The bold and angular look lends itself to the competitive spirit of billboard while the elongated stems of the "b" and "d" letterforms reflect the movement and growth of the music charts.
