Crest

Identity, Packaging, Motion

A new and reimaged version of Crest that considers the home environment and camouflages into its natural habitat by borrowing visual motifs of a pristine bathroom environment.

Process

Developed a new visual identity for Crest, explored form options and materials to create physical packaging prototypes, and digitally rendered and animated the product line's new look.

Recognitions

ArtCenter Gallery

Logo

The organic nature of the new logo reflects the human consumer, the liquids, pastes, and threads that make up different crest products, and the flowing water of water that we use to wash and clean.

Packaging

The packaging graphics and forms draw inspiration from bathroom tiles and organized drawers. The logo plays with the graphics to create visual mix of organic and organized.

Endcap Display

Process

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